Who were the sponsors of ILAM?
During the NBC West Coast Network run, the show was initially sponsored by Standard Brands (Fleischmann’s Yeast), then entirely by Fleischmann’s Yeast beginning on the full network run. J. W. Thompson was the advertising agency involved. With the wartime shortages of yeast, sponsorship was discontinued by Fleischmann’s and the show disappeared from the airwaves for over two years until CBS picked up the show. During the CBS era, Proctor & Gamble (Oxydol, Ivory Soap) were the sponsors. During the MBS run of the show, ILAM was a sustained program, and had no designated sponsors.
