Who was Rosie the Riveter?
As American men left for the war front in World War II, they left behind vitally important factory, war production plant and civil service jobs. These were booming industries, thanks to increased demand caused by the war, or positions necessary for daily life, like post office workers. It was quite a predicament, and the U.S. government turned to the War Advertising Council, which implemented a massive national campaign to usher women into the workplace. Known as the Women in War Jobs campaign, it is considered even today to be the advertising industry’s most successful “recruitment” campaign in the United States [source: Ad Council]. The
