Who Wants High-Tech Cars?
Today’s cars are entering a new phase of technological evolution, from drivetrain to spoiler. As designers and engineers produce more and more mind-bending features, tech-savvy carbuyers just as quickly learn the latest innovations inside and out and even pay big bucks for less-than-perfect creations. This document looks at three types of auto technology — hybrids, telematics, and custom accessories — and the carbuyers who are most tuned in to and turned on by them. We then zero in on the intersection of these three groups, our next Alpha Carbuyer — Auto-Tech Early Adopters — and ask how big this group is, who they are, how deep their pockets are, and how they’re influenced.
