Who Uses This Powerful Offline Business Marketing Strategy?
Here’s a fantastic and very old, but under-used offline business marketing strategy that can explode your local business profits! On TV recently, I have been watching a new television about restaurant business renovation. It’s called the “Kitchen Job” and is hosted by “John Palino”. I suppose you could say it’s a little bit like Gordon Ramsay’s “Kitchen NIghtmares” TV series… without all the swearing. And this show is based in New Zealand. Quite an entertaining show, and very interesting for the business-oriented person who is struggling with marketing strategy. After watching a few of these shows, It became apparent that one of John Pilano’s favorite restaurant marketing techniques was personal face-to-face networking. For the struggling restaurateurs, this means taking a platter of their food out into the streets and offering free samples to the public. Now, this works in two ways (well maybe more, but let’s discuss two here): 1. The first reason this works is obvious: people get t
