Who uses the Directory of Major Malls and why?
Retailers Both Major retail chains and up and coming retailers use DMM to locate and analyze new locations, review existing markets as well as pinpoint the competition Specialty and Seasonal Retailers, such as those leasing carts, kiosks and in-line space on a short-term basis year round or just during the holiday season. DMM helps identify those major centers with specialty leasing programs and the specialty retail leasing contact. Owner/Developers and Management companies who build and manage shopping centers and malls use DMM as a valuable reference tool. DMM helps them analyze the tenant mix of other centers in their area, other locations of stores that are tenants in their and keep track of what companies oversee other major retail locations. Financial Institutions and investment companies managing stocks owning shopping centers use DMM. This segment of the industry needs to react quickly to changes in the industry such as store chain closings and openings, the sale of portfolios
