Who uses semi-subliminal advertising techniques?
At one time or another many agencies and companies have made use of semi-subliminal techniques. However, it is notable that the most consistent use – and presumably also the most effective use – is associated with large, multinational, companies and corporations. They use the techniques to promote products that are either addictive, inessential and/or indistinguishable from those of their competitors, except in terms of branding and advertising. This pattern of use would seem to indicate two possibilities, neither of which is incompatible with the other. Either it is costly to make use of semi-subliminal techniques or, if they are to be effective, such ads must be used consistently over long periods of time. Given that it is now relatively easy to produce secondary imagery using computer graphics it would seem as though the second factor is most important. It thus seems reasonable to conclude that semi-subliminal techniques prove cost effective to the companies concerned. However, cons
