Who uses Omnibus?
A wide variety of organisations in both the private and public sector utilise our Omnibus survey. The following examples demonstrate how a small proportion of diverse organisations have used Millward Brown’s Omnibus survey: • Advertising: The majority of Northern Ireland’s high profile advertising campaigns have used Omnibus to benchmark attitudes pre campaign and track them post campaign to measure advertising effectiveness. • Arts: Omnibus has been utilised to identify the reach of various art forms into the population, the degree of interaction, involvement and the support for continued public sector funding. • Beverages: Omnibus is a crucial mechanism underpinning the tracking of the major alcohol and soft drinks brands. • Charities: The methodology has been used by many Charities to measure awareness, behaviour and attitudes towards specific organisations, their messages and donation giving. • Education: Omnibus has delivered data that has aided in the debates on issues as diverse
