Who uses keychain virtual pets?
In Japan, Bandai was surprised to find the Tamagotchi had a strong appeal to both sexes of children as well as to many adults of both sexes. Tamagotchi was a big hit with US girls and attracted several boys, but he entry of the more “boy toy” GigaPet alien, dog, T-rex, and monkey really got boys involved. As children began to need assistance running them while at school, many mothers became involved. Soon all kinds of pets became available and collectors entered the market as well.
