Who uses a travel agent anymore?
That s the perception among tech savvy consumers. I get asked that question very often–When will the lights be turned off on the last agency. My answer is never. There is a huge group of consumers that will never want to move away from the personal relationship they have with an individual at the travel agency down the street. They re willing to pay and pay extra beyond what pay for online service. They want that type of interpersonal relationship. With Home Depot, they started with the concept of do it yourself and Travelocity is the same. But Home Depot has evolved and so has Travelocity. We have more services behind our booking offerings. Travelocity is do-it-yourself, but it evolved into a service behind the bookings. You also call an agent. We want to help you before travel and while you travel. Let s say you booked a trip and it includes a hotel stay, and you re thinking it s going to be great because you love to swim. But it turns out that pool is under maintenance and not avai
