Who thought of the Spanx name?
Sara Blakely recognized the value of the “k” sound. Kodak and Coca-Cola are two of the most recognized brand names in the world and in comedy. It is a trade secret that “k” words make people laugh and feel good. So Sara felt that the “k” was good luck and had to be in her product’s name. SPANKS hit her one day like a lighting bolt and eventually became SPANX with an “X” because she also knew that made up names were more successful than real names. We feel the name is edgy, fun extremely catchy and for a moment it makes your mind wander (admit it). Plus, it’s all about making women’s butts look better, so why not?
