Who streams – isn it complicated?
Few things in life are as easy as turning on the Radio. But over the past two years, millions of listeners have become very familiar with the media capabilities of the computer when connected to the Internet. A recent Arbitron/Edison survey notes that nearly half of all Americans 12+ have tried Internet broadcasting at least once. And over 20% of ALL Americans have listened or watched in the past month. Now think about your audience. A recent SBR survey of nearly 8,000 Triple A (Adult Rock) listeners 25-54 found that 50% of them have streamed a Radio station or internet-only broadcast in the past month. With our listeners’ increasing reliance on the computer and internet at work and at home, we’ve found that the computer is actually the preferred “appliance” on which to listen to Radio and music. From YOUR standpoint, Holiday Channels are extremely easy. All you need to do is provide a link on your website. There’s no equipment or special expertise needed whatsoever.
Few things in life are as easy as turning on the Radio. But over the past two years, millions of listeners have become very familiar with the media capabilities of the computer when connected to the Internet. A recent Jacobs Media survey notes that nearly half of all Americans 12+ have tried Internet broadcasting at least once. And over 74% of ALL Americans have listened or watched in the past month. Now think about your audience. A recent SBR survey of nearly 8,000 Triple A (Adult Rock) listeners 25-54 found that 50% of them have streamed a Radio station or internet-only broadcast in the past month. With our listeners’ increasing reliance on the computer and internet at work and at home, we’ve found that the computer is actually the preferred “appliance” on which to listen to Radio and music. From YOUR standpoint, Holiday Channels are extremely easy. All you need to do is provide a link on your website. There’s no equipment or special expertise needed whatsoever.
