Who started LRG and what chain of events made the dream a reality?
LRG was co-founded by my partner Robert Wright and I in the spring of 99. Thats when we actually delivered product, but Robert and I met through a mutual friend. I was DJing at the time to make some extra money and also was a valet at a local restaurant in Laguna Beach. One of the guys I worked with had a little garage band and asked me if I would bring over by turntables and mess around. The MC of the band was Robert and I found out he was a designer, so I showed him some sketches and shared my ideas with him. He believed in it and helped me turn my ideas, along with ideas of his own, into a reality. I had no experience with clothing or design, and Robert had many years of experience at a few different companies. All I knew was what I wanted, how it was going to look, and how to take it to the market. What I didnt know how long that pocket was supposed to be, or how to differentiate fabric, or what a pattern was. All the money that I made from valeting and DJing was put toward sticker
