Who should I target for All Makes Parts from John Deere, A&I parts?
Price-sensitive competitive/multi-brand owners Under 1,000-acre smaller and/or part-time farmers Owners of older John Deere equipment Current customers who own other brands of equipment Focus on the tractors that were manufactured in the 50s, 60’s, 70’s, and early 80’s, all combines, platforms, tillage, seeding, hay, and cutting equipment.