Who should hire a copywriter or marketing consultant on a project basis?
If you fall under one of the following categories, you probably should hire a copywriter or marketing consultant on a one-time project basis. • You just need a sales letter or one or two items. • You know exactly what you want. • You don’t need more than two or three items written. • You don’t need or want a lot of consultation and marketing help or copywriting on a regular basis. Now if you don’t fit into the above categories, you may be a candidate for a retainer relationship. But keep in mind that most professional copywriters, myself included, accept a very limited number of regular (retainer) clients because our time is limited and valuable. We want to do the best job we can for our clients. So you can get turned down. It is my desire to do the best job possible for each client. To do that, the number of clients I accept must be limited. Most professional and popular copywriters have this requirement. You may be a candidate for a retainer if: • You have a lot of work that needs to
