Who should have a Chinese character domain name?
The simplest answer to this question is to ask yourself, “Who do I want to visit my web site?” If the people who you want to access your site are Chinese- speaking then you should most definitely register a Chinese Character domain name. If you think of your homepage as the front door to your on-line business then you should think of your domain names as the signs that direct customers to your front door. Because users of the Internet are not bound by physical location, you need to operate on the assumption that you have a shop sitting in the middle of Beijing or Shanghai. For Chinese customers to find your shop, you need to provide directions in Chinese a Chinese character domain name is your first and most important step.
