Who should brand tea: the commerce ministry or individual tea garden-owners?
Certainly the industry; the role of the Tea Board and the ministry is only to facilitate. But Darjeeling growers neglected their classy brand for long, right? We have put into place a protection process for Darjeeling tea since 2000 and it was the first geographical indication to be registered in India in 2003. We are registered in most significant countries, have an international watch agency in position and are fighting legal battles all over the world — winning two significant cases lately in France and the US. A Special Purpose Tea Fund (SPTF) is now in place to fund re-plantation and increase yield. But just Rs 100 crore has been received as the first installment of the Rs 4,700-crore SPTF. The money from the government is part of the capital contribution for the project. The figure of Rs 4,700 crore is derived from the cost of uprooting and replanting/rejuvenating the approximately two lack hectares of land under tea over 50 years at unit cost at today’s prices. This is to be exp
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