Who should be using real options thinking?
Three kinds of managers. First, senior management reads for the vision – particularly how corporate strategy can be aligned to financial market valuation of shareholder value. Second, inside companies, analysts supporting senior management are often handed these ideas from above, or want a way to introduce the power of real options to senior management. Third, managers who communicate externally. Because real options covers uncertainty, strategic alignment and valuation, it integrates and structures many of the issues companies want to communicate to their customers and to Wall Street.
