Who should be involved in the strategic planning process?
In addition to corporate facilities managers, an effective strategic real estate plan requires the involvement of senior executives. The consultant provides outside perspective on the companys use of facilities and can objectively challenge current perceptions and practices. The Keewaydin Approach: Early in the information gathering process, Keewaydin interviews senior executives on a broad range of issues, including growth, corporate direction, critical success factors, culture, image, and the strengths and weaknesses of current facilities. These interviews yield vital information about the companys goals and challenges. They often reveal areas in which conflicts or disagreements exist. After completing the interviews, executives gather for a half-day idea generation session at which Keewaydin leads executives in a far-reaching discussion of strategic facilities questions. The goal of this session is to build consensus among key decision-makers. Equally important, it reveals areas of
