Who says MNCs are superior to Indian companies?
The 1990’s have been a liberating decade for many Indian companies. Who would have thought till then that P & G would lose money in India; that Coke would do what it had never done anywhere else, namely, put its money behind promoting local brands that it had bought up to kill them and take their market share to Coke; that Kellogg would innovate Indian flavours; that Hindustan Lever would actually show declining sales volumes?But all this has happened. Indeed, most MNC’s are trying desperately to adapt to the new India. On the other hand, many Indian companies and brands have shown enormous fight back capacities: Godrej, Nirma, Dabur, BPL, Videocon, and others, apart from many new companies.This is probably now happening to foreign banks in India as well. My own experience with them may not be unrepresentative. The oldest of them is British. Like most of the others, it has become big and is unable to digest its acquisitions. Staff after VRS, is relatively untrained and has no idea of w
