Who Researches And Buys Stocks Online?
Retail stock buyers are returning to the market now that Europe’s stock markets are rising again. Surprisingly few stock owners research stocks online, but those who do are young, high-income, and wealthy. About 3.5 million Net users buy stocks online, with Germany taking the lion’s share. Stock owners overall spend seven hours a week online, but many still turn to professional advisors or newspapers rather than the Net for information when making investment decisions.