Who reads the Summaries and reviews and why?
Soundview screens and evaluates business books for executives worldwide. These people range from CEOs to managers just starting out, and all in between. Subscribers include managers, sales and marketing people, entrepreneurs, consultants, academics and students, people in manufacturing and finance, human resources — you name it. As diverse as this group is, the people have a few things in common. They are ambitious, for example, and they recognize that to succeed they must keep abreast of current business trends and ideas. They also know that, in the business world, education must be an ongoing process. To stop learning is to fall behind. Whatever their motivation, Summary readers find themselves more effective on the job and more successful in their careers.
