Who reads the findings?
Results are a gauge of public opinion and as such are usually shown on the site for all panellists to see. In some cases, results are hidden from the site because they have been bought by a company, political group, trade union or media group. We can therefore only publish the results with their permission.
Who reads research findings depends on the client who has commissioned the research. Sometimes research is commissioned specially for publication. This is often the case with our media clients and you may see the results of our surveys in newspapers and on television. In other cases, research is used internally by a client for example, in order to inform a marketing or policy decision. In this case, the research is not usually made publicly available. Published results can be viewed in our published results archive.
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