Who reads comic books?
There is no publicly available data on who reads comic books or graphic novels. Exact readership demographics are closely guarded secrets at major comic book publishers such as Marvel and DC, but some mainly anecdotal information exists.The BusinessComic books occupy a small portion of the publishing industry in the U.S. and Canada, according to an Oct. 1, 2002, Media Post Publications article on the comic book industry by David Ward. Yet comic book readership is a solid and growing demographic, according to publishing giants Marvel Enterprises and DC Comics.Children and ComicsWhen asked, “Who reads comic books?” many might say it is young children and preteens who are the largest audience for comics. That is inaccurate, according to David Ward.Average ReaderThe average reader of comic books–observable at any local comic store–is a male in his mid-teens to late twenties. According to Ward’s article, average readers are singles males who are computer literate, play video games and may
