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Who reads case studies?

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Who reads case studies?

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Everyone involved in the sales process, from user-level all the way up to the VP Finance and CEO. Print or PDF case studies are easily downloadable, and provide ready reference material for people who influence or make purchasing decisions. Case studies and success stories may also be read by your prospects as part of your direct marketing programs or from your website. Internal personnel also read case studies, to stay in touch with your customer base and to share in company successes.

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