Who puts together the advertising for the event?
The advertising and marketing for an event is a joint effort between Fiesta Shows and the sponsor. Fiesta Shows coordinates with its advertising agency to place a mix of print, radio, and television advertising. Additionally, we may print posters, coupons, and other signage announcing the event. The sponsor can assist and coordinate with Fiesta Shows’ efforts by: Obtaining approval from local zoning authorities to hang banners announcing the event. When approval is obtained, the sponsor can then contact area beverage distributors (Coca-Cola or Pepsi-Cola, etc) for a banner. Often times, distributors will print event banners free-of-charge for events like this. Forwarding event information to the local cable television carrier. Releasing a Public Service Announcement (PSA) to radio stations, and press releases to local newspapers announcing the event. Fiesta Shows’ marketing staff will assist you with these matters, upon request.
