Who Purchased Advertising Spots in Super Bowl XLIV From the Retail Industry?
• Twelve retail industry companies advertised in this year’s Recovery Bowl, compared to 6 retail advertisers in last year’s Recession Bowl. • More than half of the retail industry advertisers in the 2010 Super Bowl were automobile companies or auto-related. Only 3 car companies were Super Bowl advertisers in 2009. • Looking at the history of Super Bowl retail commercials, automobile companies lead the retail advertising spending, having spent $108.6 million on Super Bowl commercials. This puts automobile retailers Super Bowl budgets third, just behind Hollywood movies and beer. What Retail Industry Products and Services Were Advertised In the 2010 Recovery Bowl? • Audi – A3 TDI with a diesel engine • Bridgestone – Tires • Cars.com – Website • Chrysler – Dodge Charger • Denny’s – Free Grand Slam breakfast, birthday club free breakfast • Honda – Crosstour wagon-sedan crossover • Hyundai – 10-year warranties, Sonata paint job better than Mercedes • Kia – 2011 Sorento crossover • Papa John
