Who pays more, Yahoo or Google?
Yahoo pays WAY more per click, but the CTR is in the dumps. Over all many people make more from Yahoo. From mjewel… Here’s my experience with YPN vs. Adsense. I have tested it on 40+ sites across a pretty wide range of sectors. Adsense is far more advanced in detecting what your page is about. The ads, in general are more relevant and you’ll likely have a higher CTR than Yahoo. While you can run more than one ad set per page with yahoo, the ads repeat, which also contributes to the lower CTR. Yahoo has a much smaller advertising base than Google. In many categories, they simply don’t have relevant ads and if so, your CTR can be almost nothing. Yahoo pays more per click than google generally- sometimes a LOT more. You also have to remember you clicks are likely going to be less, so you have to factor that in. Yahoo also uses “stop” words, or is so bad at detecting what your site is about that it simply won’t display relevant ads on certain pages even when an entire site is about a sin
