Who pays for the National Youth Anti-Drug Media Campaign’s advertising?
The Media Campaign is a Federal government program, with funds appropriated by Congress. A unique feature of the Media Campaign is a “Media Match” component, wherein for every ad purchased by the Media Campaign, the media outlet must provide a match ad for free, achieving value that is unmatched by any other public health advertiser. Mandated by Congress, the Campaign’s Media Match program has generated $1.22 billion in incremental media value for the National Youth Anti-Drug Media Campaign since its inception.
