Who owns The Transamerica Pyramid?
In 1999, Transamerica Corp. was acquired by AEGON USA, Inc., a wholly-owned subsidiary of AEGON N.V., the third-largest international insurance organization worldwide (by market capitalization). Based in the Netherlands, AEGON also ranks in the top 10 insurance groups (listed by assets). With five major country units and business in several other countries, AEGON employs more than 20,000 people across the globe. AEGON still holds the building as an investment, although it later sold the non-insurance operations of Transamerica. However, Transamerica Corp.s financial service products are still marketed worldwide under the Transamerica brand and the company still is associated strongly with the image of The Pyramid, continuing to use The Transamerica Pyramid logo as its registered trademark and the companys primary identifier of product authenticity.