Who owns the broadcast rights for the IPL?
In 2009, Multi Screen Media and World Sport Group have signed on as the official broadcast partners for the IPL. The nine-year deal, that runs through till 2017, is worth Rs 8,200 crore. The new agreement, gave Multi Screen Media the exclusive audio visual rights (in India) to all the 59 matches of the second edition of the IPL, and subsequent seasons. In 2010, ITV won the rights to telecast the IPL in UK free to air. The IPL broke new ground when it signed an unprecedented deal with Youtube, in the process by-passing the television channel and taking cricket to every single fan with an internet connection.