Who needs LOreal Make-Up in Second Life?
Obviously, people who are living in Second Life could be interested by this product. According to the potency trends of Second Life’s Population, the site may host 13 000 000 unique users in 2009. See: Second Life’s population graph Of course foundation and other lipsticks target only female lifers (but keep in mind that they also could be men in real life, 98% female avatars are owned by men, according to PSFK). Anyway the appearance items market in Second Life accounts for 7.2% according to Kzero data (or 3 42 560 000$ for 2009). A pragmatical point would say that Western Europe (38,7%) and North America (33,3%). markets represent 9 360 000 consumers (1 million less than the Belgian population) by the end of 2009. see: SL exchange pie In other words the target market is represented by lifers who want to look like a star (as well in real life for this range of product). Indeed appearance is the most important thing in virtual worlds.
