Who markets no load funds?
Most load funds are being sold through brokerage houses, financial planners and registered representatives. With few exceptions, most of those folks operate on the basis of selling as much product as possible. They collect their commissions up front, as a back end charge, or both (usually in the range of 5-6%). Whether you make money or not is not their primary concern. What matters most to those operating under this approach is how often you buy—and thereby generate new commissions for them.