Who makes the decisions about what direction to go?
On a macro level, the senior pastor and church leadership make the decision about what general strategy to use. On the actual planning and day-to-day management level, I recommend the development of a Ministry Leadership Team. The senior pastor and elders aren’t usually in a position to directly manage a ministry—they have too many other things on their plates. This Ministry Leadership Team shouldn’t be too large and could consist of representatives from the pastors and church leadership, or it could be an already existing board (like the Christian Education committee), or it could be recruited specifically for the purpose of overseeing the new ministry.