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Who Leads the Global Web Strategy, Search Marketing Firms or Translation Companies?

April 26, 2017companies firms global leads Marketing search strategy Translation web

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Who Leads the Global Web Strategy, Search Marketing Firms or Translation Companies?

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For years there has been dissociation between Translation/Web Globalization companies and Search Engine Marketing (SEM)/Search Engine Optimization (SEO) firms in term of Internet Marketing strategies. That gap finally seems to be getting closer, yet very few companies really understand the challenges or have the expertise needed to successfully assist their clients with their global web strategies.