Who is Using Mobile Phones and What Are They Looking For?
Today, there are 755 million cell phone subscribers in China – more than half of the population. That makes China the world’s largest mobile device market. That number will (of course) only rise as the populace becomes more affluent. Nielsen found that the split between the sexes was almost equal: women comprised 49% of users while men made up 51%. Adults aged 25-34 and 35-44 made up the largest percentage of users (23% each). The majority of consumers (54%) used their devices for advanced data such as e-mail, gaming and music, while 36% used their phones for text/SMS and voice only (another 10% said they used their phones for calls only). While price was the most important factor for consumers when considering buying a new device, we see increasing interest in device style and device features as well as considerable brand loyalty. The average Chinese mobile user spent just over 70 RMB per month for their service (for context, 3500RMB is considered a good blue collar wage in China’s mo
