WHO IS THE WORLD CUP REALLY FOR?
By Hunter Davies The Big People, obviously. You have to be huge, overpowering, overweening, over everywhere in order to be given the modest title of “England Partner”. All it costs is a few trillion, which is why only interglobal whoppers like Carlsberg, McDonald’s and Pepsi can afford it. Funny how all three produce products which healthy, growing footballers are warned against. So, the World Cup is a commercial fest, aimed at the Biggies. The WC is also a big event for Small Fans. It will be noticeable next week when you see close-up shots of England fans and their banners that you are unlikely to spot any Arsenal or Man Utd flags. Most will be boasting they are from Hereford, Carlisle, Cambridge, Darlington, Yeovil. There are several reasons for this. Big Club fans tend to look down upon Little Club fans, considering themselves well above such naff, pathetic display. It is also the case that a Big Club fan is more interested in their team winning the Premiership, the Champions’ Leag
