WHO IS THE TYPICAL Sport Copter CUSTOMER?
The typical Sport Copter customer is knowledgeable. He has studied the market and made many comparisions. He is of the information age and open to conversation digitally. Typically, he is over 40, independent. Three out of 10 times he is an active pilot. He has wealth and good income. He is an experimenter, and always looking to change his work and play paradigms. He is not impulsive but analytical, cautious but able to act on his considered judgments. He may own a Harley Davidson and holds out to buy the best.
