Who is the Tournament of Roses audience?
• Approximately 51.9 million Americans watch the Rose Parade on TV, as well as millions of international viewers in 220 territories around the world. The combined HH ratings for the live broadcasts of the 2010 Rose Parade was 13 or approximately 14.9 million households. • It is estimated that more than 700,000 individuals are present along the parade route on January 1 for the festivities. • The 2010 Rose Bowl Game produced a total TV audience of 24 million in the U.S. and received a rating of 13.2 or 15.1 million households. • The Rose Bowl Game is a contractual sellout. In 2010, attendance was 93,963. • Approximately 135,000 visitors attended the Post Parade Float viewing area where the floats were on display for 2 ½ days following the 2010 Rose Parade.
