Who is the target market of www.shouldirefi.com and who is responsible for advertising and marketing the site?
The target market of www.shouldirefi.com is anyone who is looking for a mortgage to purchase a home, anyone who might be considering refinancing their existing mortgage, or anyone who is just looking for mortgage advice. The members of Should I Refi.com are responsible for advertising and marketing the website in their approved area of business. The key element behind Should I Refi.com is that we promise consumers that they will hear from a local, knowledgeable, mortgage professional within 24 hours of submitting their information on the website. Hearing from a local mortgage professional living in the same area as our consumers is a driving factor behind our company’s and our members’ success. We feel the same way about advertising and marketing. Our members know their local market, know which means of advertising and marketing are the most effective, and can probably think of two or three local people off the top of their head who would be great to endorse the website. For example, i
