Who is the target buyer for Quail Valley Ranch?
The project is expected to attract horse enthusiasts (empty-nesters, in particular), looking to enjoy a rural and casual lifestyle, purchasing a second or retirement home. Interestingly, a significant percentage of home buyers that choose to live in equestrian communities will never be seen on the back of a horse. They are drawn to the quality of life offered by these communities, which provides an often highly sophisticated personal living environment in a quiet, pastoral setting.
