Who is the RV traveler?
• A University of Michigan Survey Research Center study prepared for RVIA found that one out of every 10 vehicle-owning households in the United States owns an RV. That number rises to one in nine among households headed by 35 to 54 year-olds. • RV owners are closely divided among empty-nesters aged 55 and up, enjoying the freedom of frequent retirement travel, and 35-54-year-old couples raising families, who appreciate the convenience, economy and enjoyment of RV vacations. According to a recent University of Michigan study, 40% of America’s RVers are aged 55 and up while 45% are between the ages of 35 and 54. • The average RV owner is 48 years old, owns their own home, is married, has a household income of $47,000, buys in order to travel and camp and is overwhelmingly pleased with the purchase, according to RVIA research. • There are an estimated 30 million RV enthusiasts in the United States.
