Who is the new kid on the block – the mobile site to watch for the future?
Wapreview.mobi Wapreview.mobi chronicles and rates the development of new mobile sites as they come online. As such, it is at this b2b site where I monitor up-and-coming sites, whether they are publisher, blogs or new brands. So rather than just one site to watch for the future, I watch the one site that is watching all sites for the future. Q4. What sector would you say is furthest ahead in mobile marketing? Outside of the “consumables” category, automotive is certainly No.1. We have run successful campaigns, globally, with Jaguar, Porsche, Nissan, Toyota, Citroen, Ford and Chevrolet. I’d say travel is the next leading category. Q5. What can the rest of us learn from the automotive sector? Automotive illustrates the mobile medium is much more than just “reaching youth”. These mainstream firms, especially in tough economic times, would not be repeating their investments in mobile if it wasn’t enabling them to reach affluent mobile users for the potential purchase of a high-ticket item,
