Who Is The Most Popular Public Relations Officer In The World?
The two most well-known public relations officers in the world are Jo Moore, the former press officer to the government of the United Kingdom, and Alastair Campbell. Moore was in the in the news for using a technique of spin which involves the careful choice of timing in the release of a certain news item in order to take advantage of a prominent event in the news. Moore was quoted as saying that it’s now a very good day to get out anything we want to bury. It was widely paraphrased or misquoted as it’s a good day to bury bad news. She sent this in an e-mail on September 11, 2001, the day of the terrorist attack on New York City in the United States of America. This e-mail was leaked in the press and caused a furore, which eventually resulted in Moore’s resignation. Campbell, on the other hand, is best described as a spin doctor. He was associated with the British Prime Minister Tony Blair’s public relations campaign for about a decade and was also the public relations officer to the B
