Who is the Michael Kors Kid’s customer?
The Michael Kors Kid’s customer is that fashion-minded customer between the ages of 30 to 40 year old. She is someone who understands fashion and wants to be edgy in her dress as well as what she buys for her kids. She does want her child to be the most fashion forward and to set them apart. The child too has very good fashion sense and wants to not only look like her mother but wants to be hip. The styling never strays from Kors initial vision of chic luxurious footwear, but with a cool hip young feel. Features & Benefits: The line consists of specific styles that have been carried down from the women’s line as well as edgy silhouettes that are designed and approved by Michael Kors himself for that young tween fashion conscious customer. The collection will offer approximately 20 styles with a wide selection of classic, fashion, and sport designs. Synonymous with Michael Kors’ vision, the combination of hardware, stitching, materials, and detail of the footwear will exhibit a modern t
