Who is the main audience of ATOD performances?
We have 3 main arms of the company and each has a different target audience, although some do cross over; schools touring program, interpreted theatre and mainstage theatre. The audience for our Schools Touring Program are teachers and students. The teachers are our marketing target whereas our students are the audience. The deaf community is our audience for Interpreted Theatre. (We organise for major theatre productions to be interpreted into Auslan, like Sydney Theatre Company or Belvoir.) Our mainstage theatre audience consists of both deaf and hearing adult theatregoers. We are currently trying to broaden our target audience for mainstage productions by staging our next show at the Darlinghurst Theatre.
