Who is the IFC Centers target audience?
We’re straddling the divide between conventional first-run specialized venues (like the Landmark Sunshine and the Lincoln Plaza) and calendar houses (like Film Forum and the Walter Reade). We’re picking some programs from column a and some from column b: our audience is all of New York, but our local, core audience is Greenwich Village, and this is an extremely diverse population. We will do grindhouse midnight series, Euro-arthouse repertory, weekend classics series, young-skewing indie romantic comedies, and older-skewing sociopolitical docs. We hope, eventually, to have the kind of relationship to our audiences that Film Forum and the Lincoln Plaza have. Those theaters have generated so much trust with their constituencies that filmgoers will just show up at those theaters and take a chance on a film playing there, because they know that if it’s there, it must be good. That provides extraordinary curatorial and curative powers to lift-up a worthy film and give it an audience that it
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