Who is the Electronic Retailing Association?
ERA is the trade association for companies who use the power of electronics to sell goods and services to the public. The purpose of ERA is to foster the growth, development and acceptance of the rapidly growing electronic retailing industry worldwide. ERA’s Mission & Vision The Vision: As retailers and manufacturers learn to harness the emotive power of television and the efficiencies of the Internet to drive sales, electronic retailing will be the predominant means by which consumer goods and services get bought and sold. The Electronic Retailing Association will be the preeminent trade association serving as the most authoritative voice for and the primary source of information on this most important segment of the retailing industry – e-retailing. The Mission: ERA is the trade association for companies who use the power of electronic media to sell goods and services to the public. The purpose of ERA is to foster the growth, development and acceptance of the rapidly growing electron
