Who is the Coffeehouse Investor?
The best way to describe the Coffeehouse Investor is to describe my seven brothers and sisters. They’re individuals who are fully embracing their lives. They’re raising families. Building careers. And doing a great job of it. And when it comes to investing, they frankly don’t have time to get involved in the daily ups and downs of Wall Street. In fact, they would prefer to ignore Wall Street. And yet they don’t want to miss out on it as an investment opportunity. Q: I see. A: I have found that there are thousands, and I would contend millions, of investors just like them. Q: So, why isn’t Wall Street approaching folks that way? A: I think that there is such an obsession with performance when it comes to Wall Street and the pursuit of investor dollars that it’s difficult for the industry to step back and focus on some of the tenets of investing, such as diversification. Out of one side of its mouth, Wall Street talks about the pursuit of performance, and you see that in advertisements e
