Who Is Swiss Army?
Fifteen years ago, Shelton, Connecticut-based Swiss Army Brands (UPIC: swisarmy) made its promotional products industry debut. Although no longer a newcomer, the brand is constantly evolving. Staying the same isn’t an option to VP Sales, Corporate Markets Division, Shelly Moore, who says, “We can find something for everyone within our product categories. We have multi-tools, timepieces, travel gear, flashlights and a gift certificate program.” Moore says Swiss Army products have been successful in the industry because people think of them as quality items. “On the promotional side, companies want to align themselves with a well-known brand. Function, value, versatility and quality is what Swiss Army is known for,” she explains. There are some common misperceptions about the brand, though. The products aren’t just for guys, Moore says. “This brand crosses all age barriers, genders and cultures. It’s not an outdoor product—it’s for every day use.” Whether your client is looking for a gif
