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Who is SurfAid Analytics?

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Who is SurfAid Analytics?

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IBM Global Services launched the SurfAid Analytics group in 1996 with a mission of providing the data and insights that drive business success on the Web. SurfAid has long been known in the Web Analytics community for its commitment to service, powerful ad hoc report building capabilities, segment analysis, business language reporting paradigm and flexibility to meet unique customer needs. Their customer base spans multiple industries including communications, manufacturing, media, publishing, intranets, retail, financial services and travel/transportation. Companies serviced by IBM SurfAid include ACS Publications, AMD, Cirque du Soleil, IBM, Moody’s KMV, Toyota Motor Sales, Union Bank of California, and Verizon Super Pages. SurfAid Analytics has approximately 50 employees and over 100 enterprise customers. The team is guided by a proven management team with substantial Web analytics expertise coupled with deep backgrounds in software development, product management, consulting and sa

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